SEO still matters. Google says the same basic practices apply to its AI search features. If people can find your page but cannot get a clear answer from it, changing the label from SEO to GEO will not solve that problem.
Turn a broad worry into a specific investigation
“SEO is dead” does not explain why a particular page lost visitors. Compare the affected pages, dates, and queries in your own analytics and Search Console. Check for a deployment, removed content, redirects, or an accidental noindex change before attributing everything to AI answers. SiteReadyFor.SI does not import search-performance history, so keep that investigation alongside the technical scan.
Fix the pages your customers already need
Start with a service or product page. Write down the question someone should be able to answer after reading it. For a delivery service, that might be where you deliver, how long it takes, and what it costs. Add those details before writing another broad article about your industry.
- Check that the page and its important links open correctly.
- Put the main answer near the beginning.
- Make structured data match the facts on the page.
- Use your traffic and conversion data to see what changes.
Where a technical readiness scan fits
SiteReadyFor.SI brings crawler rules, initial HTML, sitemap checks, JSON-LD parsing, and an llms.txt check into one report with fix instructions. A free homepage audit gives you a starting point; paid plans extend the page allowance. It does not replace content expertise or prove that an answer engine will recommend your brand.